National Syndicated Research by The Hartman Group
Consumers orientation toward food is influenced by cultural engagement. Today, we have transitioned fully from a traditional and consumer culture to a participatory culture and digital technology is a key driver of that transition.
In a participatory culture consumers believe the world revolves almost completely around them, their activities, their imagined desires and how they would like the world to look (and work). Digital Food Life 2014 explores the nuanced lines between consumers physical world and their digital world, and delineates the impact of digital cultural transformation on the way food is shared, created and consumed.
About the report
Digital Food Life 2014 provides a cultural framework for understanding how consumers interact and integrate digital technologies into their lives and the resulting influence on broader food culture. The report delivers provocative insights focused keenly on the intersection of digital culture and food culture what we call Digital Food Lives.
The report explores the digital disruption affecting all facets of consumer life especially in the digital food marketplace. It provides provocative insights into:
The report provides food and beverage industry companies (manufacturer, retailer, food service and restaurant) with an in-depth understanding of how to effectively engage consumers in an information-rich and technologically-enable world and how these consumers are reshaping the marketplace of today and tomorrow.
Table of Contents
Digital Food Life
Digital Food Marketplace