Food culture is key to getting home grocery delivery right


  • Category: Trends

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  • One of the hottest topics in the food business today is home food delivery.

    Home grocery delivery is nothing new. Grocers began experimenting with that in the 19th century. More recently, Schwan's has been successfully doing home delivery for 60-plus years.

    And using the Internet to order and pay for groceries to be delivered to one's door has been happening as well. Early efforts in this direction by the likes of Peapod, Webvan and HomeGrocer generated considerable enthusiasm, interest and investor capital before falling victim to the dot-com collapse in the early 2000s.

    But there is now a sense that grocery home delivery may finally become a bigger business proposition, capable of generating the growth and returns many have long predicted.

    What remains to be agreed upon, however, is how it will work.

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