Fielding Q2 2017: Special Reduced Rate Expires March 31, 2017
AS LEADERS IN THE STUDY OF AMERICAN FOOD CULTURE, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers.
The Food Shopping in America 2017 syndicated study applies The Hartman Group’s innovative approach to answer the question: with more options than ever before, including an expanding array of online food retailers, how do consumers shop for food today? With competition for consumers’ food dollars and eating occasions so fierce, what can food and beverage retailers do to attract and retain shoppers?
New to the 2017 study will be a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats. It will provide insight into how consumers distinguish between and judge retailers’ effectiveness at meeting their needs in an era of blurring channel boundaries. What are these new channels solving for, and what can traditional retailers do to address the changing market landscape?
The outcome of the study will illuminate emerging opportunities for retailers across the spectrum of the food and beverage space, as well as for CPG food and beverage manufacturers and any business with a stake in the food and beverage retail market.
Special reduced rate expires March 31, 2017