Fielding Q3 2020 (July-September): Special Discount Expires July 30, 2020
With more options than ever before, including an expanding array of online food retailers, how do consumers shop for food today? With competition for consumers’ food dollars and eating occasions so fierce, what can food and beverage retailers do to attract and retain shoppers? How will current behaviors related to the COVID-19 pandemic become part of the new normal when it comes to food sourcing?
As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s.
From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits, and relationships with food retailers. Now, during this time of crisis and uncertainty, it is even more important to understand new consumer behaviors regarding food sourcing and what they might look like in the future.
In addition to updating relevant data sets around food shopping, Food Sourcing in America 2020 will look at sourcing more broadly, with a special focus on tech-driven innovations in meal planning and food shopping, and how new at-home food prep and cooking routines are changing consumer habits.
Sign up now and get in early on this study! Download the overview and order form
Special discount expires July 30, 2020