Functional Foods & Beverages and Supplements 2020
Fielding Q2 2020 (April-June): Special Discounted Pricing Expires April 30, 2020
Functional benefits have never been so important or so dialed in to specific needs and desires.
Functionality as a benefit has moved far beyond the traditional world of vitamins and supplements to play a key role in food and beverage, while the supplement space evolves to reflect food-as-medicine ideals.
The Hartman Group will be fielding its Functional Foods & Beverages and Supplements 2020 syndicated study beginning Q2 (April). The study will explore demand-side developments in this landscape, addressing consumer understanding and concerns for quality and sourcing, beliefs, and behaviors related to the sourcing and consumption of supplements and functional foods and beverages. Product categories in the study will focus on supplements and functional foods and beverages purchasing and use rather than groceries.
In the Topic Spotlight: The Impact of Coronavirus on Consumers’ Wellness Lifestyles and Shopping Behaviors
The Functional Foods & Beverages and Supplements 2020 study will include an in-depth exploration of coronavirus and its impact on consumer attitudes and behaviors with regard to supplements, and foods and beverages. With particular focus on products that boost immunity and the body’s defenses in the face of stressors to health.
Special discounted pricing expires April 30, 2020