Hartman Reports

Global Snacking 2012: Brazil


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  • Brazil is a very hot topic these days, especially among consumer packaged goods (CPG) companies with an eye on this country as a key portal for future growth opportunities. To tap into market opportunities, what will it take to launch successful food and beverage products in Brazil?

    The Hartman Group recently returned from an immersive exploration to uncover the many facets of Brazil's snacking culture, where we discovered that there is great opportunity for CPG companies because Brazilians are “snackers” by nature. Nibbling is part of their cultural heritage, and they do so without the guilt often associated with snacking in the U.S.

    We believe there is ample whitespace for new products to meet the insatiable snacking needs of Brazilian consumers. Explore the Brazilian snacking landscape, "snackscape," with us and discover how your brands can make a difference! Watch this video to get a glimpse into the food culture of Brazil and learn what to expect from our report: Global Snacking 2012: Brazil.

    The Growing Economy of Brazil Promises Great Opportunities in Snack Foods for CPG Brands

    To better understand Brazil's impassioned food culture, we went native for two weeks, journeying to key markets to:

    • Uncover deep insights into the what, when, where, how and why of Brazilian consumer eating and drinking habits and traditions
    • Chart the Brazilian shopping topography through retail audits and excursions into a variety of food service formats

    Witness, firsthand, the effects of economic growth in traditional food and beverage landscape:

    • Consider how continued economic development is likely to impact product development, marketing, and brand messaging

    Table of Contents

    • An Expedition of Discovery into the Brazilian Snackscape
    • Brazil in Social, Economic and Cultural Context
    • Brazilian Food Culture
      • Brazilian Culinary Traditions
      • Eating Occasions
      • The Role of H+W
      • Sustainability
    • The Brazilian Snackscape
    • Fresh & Packaged in Snacking
    • Role of Beverages in Snacking
    • H+W in Snacking
    • Packaging of Snacks
      • Shopping Behavior in the Brazilian Snackscape
      • The Path to Success: From the U.S. to Brazil & Brazil to the U.S.
      • Appendices

    Click here to download the report overview.

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