Hartbeat Exec

Hartbeat EXEC Q1 2015: U.S. Packaged Food at a Crossroads

FREE


  • Category: Hartbeat Exec

  • Share:
  • To start off 2015, this issue of Hart Beat Exec constructs a product-focused lens to view food and beverage markets. The analysis presented: a) elaborates the crucial nature of product within a marketing mix, b) lays out a consumer-view driven competitive landscape, and c) explores how marketers and portfolio managers can rethink their brands’ cultural placement for sustainable natural growth.

    You may also like: