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Health + Wellness 2017


The Health + Wellness 2017 syndicated study applies our innovative approach to continue our exploration of health and wellness in the U.S. market and culture at large. The research will identify the factors and trends driving demand for healthy foods and beverages as well as other wellness products and services. 

The outcome of the study will illuminate emerging opportunities for CPG food and beverage manufacturers, food retailers, food service companies and restaurants, and companies with a stake in the wellness market. 

Health + Wellness 2017 will update and extend The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The study will deliver a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business. 

The Hartman Group’s series of health and wellness syndicated studies is the longest-running consumer-centric study of the U.S. wellness marketplace and provides current, comprehensive insight into underlying motivations and behaviors for how and why consumers live, shop and use brands, products and services in the health and wellness space. 

For more information about study scope, areas of exploration, methodology, report deliverables and timeline, download the study overview and order form: Health + Wellness 2017

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