Health + Wellness 2019: From Moderation to Mindfulness
The Hartman Group’s series of Health + Wellness syndicated studies is the longest-running consumer-centric study of the U.S. wellness marketplace and provides current, in-depth insight into underlying motivations and behaviors for how and why consumers live, shop and use brands, products and services in the health and wellness space.
Health + Wellness 2019: From Moderation to Mindfulness explores what’s new, what’s mainstream and what’s around the bend in the world of health and wellness. Many measures are trended over time and show significant change over the past 3-5 years, including foods and ingredients consumers are seeking or avoiding, supplement usage, conditions managed, and even what health and wellness itself means.
Combining our signature focus on trend-setting wellness consumers with an oversample of Gen Z (18-21 years of age), Health + Wellness 2019 also offers a glimpse of what the health and wellness concerns and trends of the future may look like.
What’s New in 2019
In a special section, Health + Wellness 2019 takes a look at the nascent but fast-growing wellness-oriented cannabis landscape. As more states legalize cannabis for both medical and recreational purposes, the demand for CBD and THC products is poised to be a major disruptor in the wellness market. This section offers high-level insights into consumers’ perceptions of the potential uses, benefits and drawbacks of cannabis for health and wellness, and their current engagement with cannabis and hemp products.
With all this, and more, Health + Wellness 2019: From Moderation to Mindfulness is an essential report for any company with a stake in the health and wellness space.
Report package includes general report (PowerPoint and PDF), including executive summary, in-depth analysis and implications, and demographic data tables (Excel).
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