Hartman Reports

How America Eats: The Hartman Group’s Eating Occasions Dashboards


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  • America’s consumers' eating and drinking behaviors are rapidly changing and constantly evolving. It’s more important than ever to keep track of consumers’ food and beverage consumption habits. No one has the depth of knowledge about consumer behavior and the culture of food and beverage that The Hartman Group has. Since the early 1990s, companies across the food and beverage industry have turned to us as a trusted source to translate consumer behavior and food culture into strategic growth opportunities. 

    Why the Eating Occasions Dashboards Report? 

    The Hartman Group’s 2019 Eating Occasions Dashboards report provides an overview of the who, what, where, and why of eight key eating occasions across the day. It leverages Hartman’s internal 2019 Compass Eating Occasions database, a comprehensive, nationally representative database on American eating patterns. 

    The Hartman Eating Occasions Compass uses a powerful online recall methodology that randomly selects two eating or drinking occasions that a consumer participant has had in the past 24 hours. This unique method allows us to access respondents very close to their eating occasions for optimal recall of information. 

    Hartman’s 2019 Eating Occasions Compass database consists of 14,315 adult eating and drinking occasions. 

    The eight dayparts analyzed in the 2019 Eating Occasions Dashboards report are:

    • early-morning snack
    • breakfast
    • morning snack
    • lunch
    • afternoon snack
    • dinner
    • after-dinner snack
    • late-night meal/snack 

    What’s on the Dashboard? 

    The data reported on each daypart occasion dashboard represent percentage of adult eatings for the specified occasion. This includes:

    • size of the occasion
    • top foods and beverages consumed
    • who was present
    • channel where food is sourced
    • social connections
    • need states
    • demographics

    What you get: 42-page report in PowerPoint and PDF format

    Publication date: January 2020

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