Trends

IKEA’s Bold Vision: Rearranging Furniture to Make Room for Food

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  • Who would have thought Swedish meatballs would drive so many destination shopping trips? But the world of IKEA is so much more than selling furniture these days.

    A quiet (and gravy-covered) storm is brewing at your local IKEA. The Swedish retailer, famous for flat-pack, inexpensive furniture, clever Scandinavian design and servings of Swedish meatballs ladled out in its iconic cafés, is seemingly bursting at the seams with its vision for all things linking to food culture and sustainability. If you haven't heard, the retailer's in-store cafés are now so popular that an estimated 30 percent of store visits are made just to dine in. Come along as we take you inside this bold, new world of food. 

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