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Incubating Tomorrow's Billion Dollar Food Brand's

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Although some companies are experiencing success reviving the growth rates of their legacy brands (i.e., Kraft with its resurgent Philadelphia brand), most could benefit from either acquisition or minority investment in early-stage growth brands as a valid, though uncomfortably different, path to the next $1B brand in their portfolio.

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Published Date:
4/1/12, 12:00 AM

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