Cost: Download study overview for pricing information
Special Discount for Early Participation Until October 31, 2018
Celebratory, functional, nourishing, quenching. Is there anything more intertwined in America’s contemporary food culture and lifestyles than the role of beverages? Not only do they provide basic sustenance, they serve as an expression of our tastes and values. Beverage-consumption rituals can bring people together or provide solace in quiet solitary eating occasions. Beverage culture is evolving and dynamic. What does today’s beverage landscape look like?
The once familiar beverage space has become a battleground where newcomers and better-for-you categories are seizing share from iconic American brands that remain, for many, a defining feature of the American eating and drinking occasion.
In this original study, The Hartman Group maps the attitudes, engagement, rituals, and shifting behaviors surrounding beverage consumption in America, from ready-to-drink (RTD) premium wellness beverages and waters to meal replacements and alcoholic offerings. Modern Beverage Culture 2018 is a focused examination of how the beverage landscape is reshaping ways consumers engage in modern beverage culture not only with drinking but also with eating, health and wellness, and indulgence. The results will be actionable insights and guardrails related to how consumers navigate the beverage space and how to successfully compete in this fast-growing sector.
Central to this study will be an exploration of several key topic areas and questions, including:
Special reduced rate for early participation expires, October 31, 2018
To learn more about the syndicated research and participation opportunities, download the study overview: Modern Beverage Culture 2018