Fielding Q3 2017: Special Reduced Rate Expires August 31, 2017
Understanding the connections between consumers, companies, products and doing good for the greater good.
Today’s consumers want to make better purchase decisions, and to do this they want to be better informed. They want to know “what’s inside” before they buy. And what they want to know extends well beyond product and packaging characteristics. Consumers today increasingly view sustainability and corporate responsibility – from organic ingredients to animal welfare to company treatment of employees and energy conservation – as aspects of quality, not just a “feel good factor.”
Since 1989, The Hartman Group has tracked consumers’ evolving beliefs, practices and aspirations in the environmental and social values marketplace. Sustainability 2017 will update our previous work, showing changing attitudes, behaviors and emerging trends. Through our signature approach of robust quantitative and rich qualitative methodologies, we will identify the underlying motivations and beliefs driving how consumers act on current understandings of sustainability and transparency in the food, beverage and household goods space.
The outcome of the study will clarify the ways in which sustainability and transparency concepts manifest in consumers’ understanding of product quality. It will also identify, track and explore key trends and new, emerging issues, such as food waste.
Ultimately, the study will illuminate emerging opportunities for CPG manufacturers, food and household goods retailers, food service companies and restaurants, and consumer goods companies looking to leverage sustainability as a corporate responsibility platform and marketing technique.
Special reduced rate expires August 31, 2017