Hartbeat Exec

Premium Marketing Strategy

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  • Category: Hartbeat Exec

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  • While traditional marketers target brand communications at a group of people thought to be predisposed by (or desirable because of) a shared lifestyle or demographic, we argue that, in premium marketing, where you are building a low-awareness brand to cultural and financial scale, the only target audience that matters is consumers of premium symbolic and sensory attributes in your operating category.

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