Riding the Killer Curves of Food Innovation (Q2 Hartbeat Exec)


  • Category: Trends

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  • A look into how America's most successful packaged food launches have fared over the long term. Have they sustained their initial Y1 scale over time? While the majority of top food launches from 2003-2007 are for sale, only 1/3 are larger than in Y1, none are both larger and growing, and the majority are in decline.

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