Additional Information

Site Information

 Loading... Please wait...

Special Report: GMO Perceptions, Knowledge and Labeling

$3,995.00
Quantity:

A consumer perspective

The battle over genetically modified food continues to rage, focused mostly on whether companies should label products that contain GMOs. Whole Foods created a sense of urgency about the topic when it decided it would ensure that all GMO products in its stores would be labeled by 2018 to enhance consumer choice. Vermont recently passed a law for mandatory non-GMO labeling, and dozens of states with pending legislation have created a potential regulator-driven surge in the market as well. More and more of our clients are asking us to weigh in on the potential of the non-GMO market and the marketing consequences of non-GMO labeling.

This special GMO Perceptions report addresses key questions, including:

  • What is driving GMO concern and aversion?
  • How much do consumers really understand about GMOs and how to avoid them?
  • How does (or does not) this knowledge lead to clear purchase decisions?
  • What are the key labeling scenarios that the food & beverage industry should be planning for as non-GMO labeling and GMO knowledge spread?

GMO Perceptions, Knowledge and Labeling helps companies understand the consumer side of the GMOs vs. non-GMOs issues and how such concerns influence consumer behavior at the shelf and at home, and how labeling might affect the dynamic.

Purchase the special GMO Perceptions report

Other Details

Published Date:
2014-09-01
Page Length:
General report in PowerPoint format: 52 pages.

Find Similar Products by Category

Related Products

  • Food Shopping in America 2017
    Food Shopping in America 2017 $15,000.00 $12,500.00
  • WELLNESS MYTHS & MISPERCEPTIONS
    WELLNESS MYTHS & MISPERCEPTIONS $0.00
  • Special Report: How Gen Z Looks at Health & Wellness
    Special Report: How Gen Z Looks at Health & Wellness $5,000.00
  • Organic & Natural 2014
    Organic & Natural 2014 $15,000.00
  • Reimagining Health + Wellness:  Lifestyle and Trends Report 2010
    Reimagining Health + Wellness: Lifestyle and Trends Report 2010 $7,500.00
subscribe subscribe
hartbeat subscribe
hartbeat subscribe