A companion piece to the Marketing Sustainability general report, the Sustainability Playbook is designed to be used as a manual for deploying sustainability practices and messaging within the organization.
About the Sustainability Playbook
The playbook is divided into four sections based on the zones of responsibility within the World of Sustainability. For each zone the most relevant dimensions of responsibility from a consumer perspective are provided: The Social Zone, The Environmental Zone, The Economic Zone, The Personal Zone. Each of these dimensions is described and interpreted leveraging consumer insights. Communication tactics are recommended according to consumer segments or degrees of involvement in the World of Sustainability. Two "best in class" corporate examples are provided with each Zone to facilitate how to implement Sustainability into marketing messaging and more.
Table of Contents
The Golden Rule
Zone #1: Social Zone
Zone #2: Environmental Zone
Zone #3: Economic Zone
Zone #4: Personal Zone