Publications

The Online Grocery Opportunity

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  • From FreshDirect to Walmart, consumers now have more options open to them to fill their every need for foods and beverages and shop without stepping foot inside a grocery store. The world of online grocery retailing has risen from the ashes of the dot.com-bust era, when the darlings of the fledgling Internet food retailing industry, Webvan and HomeGrocer.com, flamed out.

    Whether simply browsing the Internet for meal and recipe ideas or undertaking a major grocery shop, the fit between in-home, mobile behaviors and the relatively complex task of in-store grocery shopping has increasingly developed positive synergies with today's online grocery business models.

    Our white paper, The Online Grocery Opportunity, describes the range of online grocery operations today and highlights opportunities for both physical and virtual retailers to market themselves more effectively to changing shoppers by focusing on digital and related food experiences.

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