Additional Information

Site Information

 Loading... Please wait...

The Organic & Natural Consumer

$195.00
Quantity:

In 1997, when The Hartman Group published its first strategic analysis of the rapidly changing organic market, we believed organics had significant growth potential. Today, we find that consumers across all segments possess greater knowledge about organics and that their increased knowledge is leading them to ask more questions than ever before. This report discusses consumer attitudes, aspirations, and consumption behaviors primarily with organic and natural food and beverage products. The findings, analyses, and insights presented here are sourced from The Hartman Group's Organic and Natural 2012 syndicated national research.

  • The evolving organic and natural consumer
  • Profile of the organic and natural consumer
  • Growth in organic usage has slowed
  • Consumers: from the Core to the Periphery
  • Demographic profile of organic users
  • Consumer understanding of organic and natural
  • Relationship between organic and natural
  • USDA organic label regulation and trust
  • Gateways to organic usage: motivations & barriers
  • Gateways to organic usage: parenthood
  • Marketing organic to parents
  • Adoption pathway
  • Buying organic and natural: channel selection

Other Details

Published Date:
2013-07-15
Page Length:
15 pages with 17 charts and tables.

Find Similar Products by Category

Related Products

  • The Evolving Organic Marketplace: Understanding Today’s Organic Consumers and the Cultural Context Around Their Behaviors
    The Evolving Organic Marketplace: Understanding Today’s Organic Consumers and the Cultural Context Around Their Behaviors $50.00
  • Organic & Natural 2016
    Organic & Natural 2016 $15,000.00 $12,500.00
  • Organic & Natural 2014
    Organic & Natural 2014 $15,000.00
  • Organic and Natural 2012
    Organic and Natural 2012 $10,000.00
  • Beyond Organic and Natural
    Beyond Organic and Natural $7,500.00
subscribe subscribe
hartbeat subscribe
hartbeat subscribe