Hartbeat Exec

The Power of Marketing to Restaurant Occasions


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  • This summer's issue of HartBeat Exec reveals the power of occasion-based marketing for the food service industry. To accomplish this, the article a) unveils the Hartman Restaurant Occasion Wheel, which segments restaurant-going behavior into distinct occasions, b) delves into the patterns of four of these occasions and c) explores the implications on QSR and FSR marketing.

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