Additional Information

Site Information

 Loading... Please wait...

Transformation of the American Meal 2017

$15,000.00 $12,500.00
(You save $2,500.00)
Quantity:

Long-term shifts in American culture have reshaped the way we live and eat today. What does this mean for your business?

People are snacking throughout the day, eating alone in greater numbers, and exploring alternatives to food prep by shopping grocerants and ordering meal kits. And that’s just for starters. Shopping for food, dining out, and planning what to eat have all changed dramatically in the past few decades as American food culture has shifted to prioritize, on the one hand, greater customization to personal tastes and needs — especially through healthier, fresher, less processed food — and on the other hand, our continuing and undiminished desire for convenience, variety, and good value.

Transformation of the American Meal 2017 is a comprehensive examination of the factors shaping the American meal today and provides implications for stakeholders in the food, beverage, food retail, restaurant, and food service industries. The report explores how traditional notions of the mealtime and meals have evolved — and what remains the same.

It pinpoints new occasions and opportunities emerging from consumers’ changing habits and needs, and shows what traditions or assumptions about mealtimes no longer hold true. The report illuminates the strategies and tensions consumers have around planning and procuring meals while providing a fresh perspective on what they wish mealtimes looked like and what gets in the way.

Report package includes general report (PowerPoint and PDF), including executive summary, in-depth analysis and implications, and demographic data tables (Excel).

For more information about the report, including report highlights and table of contents: Download report overview and order form

Other Details

Release Date:
December 2017
Report Length:
115 pages
Market Coverage:
U.S. Market

Find Similar Products by Category

Related Products

  • New Research: Sustainability 2017
    New Research: Sustainability 2017 $15,000.00 $12,500.00
  • Food Shopping in America 2017
    Food Shopping in America 2017 $15,000.00 $12,500.00
  • Health + Wellness 2017
    Health + Wellness 2017 $15,000.00
  • New normal: fusion culture and the redefinition of the American household - White Paper
    New normal: fusion culture and the redefinition of the American household - White Paper $0.00
  • Reimagining the American Supermarket for a New Era in Food Culture
    Reimagining the American Supermarket for a New Era in Food Culture $0.00
subscribe subscribe
hartbeat subscribe
hartbeat subscribe