Understanding Today's Aging Consumers


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  • It wasn't so long ago that the spotlight was on older consumers (55 years of age and older). Now they've become a generation of consumers seemingly forgotten in food culture, passed over in favor of a new generation du jour: Millennials. But food companies would be wise to revisit these darlings of yesterday and get to know them again. Why?

    The new 55-and-older segment will eat, shop and live differently than today's 55-plus segment. Fresh, less processed, local and real will drive this new aging consumer with an underlying current of health and wellness impacting lifestyle choices.

    The approach to aging is shifting, and marketing to the new aging consumer requires a holistic point of view. Read an excerpt on a day in the life of an aging couple and their engagement with food, and download the free white paper.


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