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Unstoppable ALDI: Walmart's Biggest Threat?

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  • ALDI continues to be the most underestimated grocery retailer in the U.S. market. In CPG circles, it is easy to understand why. ALDI is a control label retail operator, selling primarily, if not entirely, their own privately branded knockoffs of established American foods. CPG companies track retailers they can sell to, not those they can’t. 

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