“Future of Snacking 2024: Balancing Intent with Indulgence” examines the ever-shapeshifting snacking occasion. Built around our proprietary Modern Snacking Framework, this report helps marketers understand both the needs and benefits consumers seek when snacking.

You’ll gain a deeper understanding of where and why consumers make tradeoffs in their snack choices, which considerations are most important, and how sourcing and discovery have evolved. Ultimately, this report lays the foundation for identifying opportunities in product development and positioning that will spur growth.